Akhuwat Foundation Awareness Campaign

The media plan for Akhwar Foundation is designed to enhance brand visibility and drive audience engagement through a strategic digital advertising campaign. Targeting multiple platforms such as Facebook, Instagram, Google, and YouTube, this plan aims to reach a broad audience across various digital touchpoints. By utilizing a mix of video ads, static image ads, and banners, the campaign focuses on the consideration stage of the marketing funnel.

The media plan for Akhwar Foundation is meticulously crafted to enhance the organization’s visibility and engagement through digital advertising. The campaign spans across major platforms like Facebook, Instagram, Google, and YouTube, employing a mix of ad formats such as video ads, static image ads, and banners.
The primary focus is on the consideration stage, aiming to captivate and inform the audience about Akhwar Foundation’s initiatives. With a total budget of $21,600 (approximately 3,923,640 PKR), the plan is structured to generate approximately 4,993,333 actions, including views and engagements.
Ads will be strategically placed on desktop and mobile newsfeeds, as well as various websites and YouTube channels, to maximize reach and effectiveness. This comprehensive approach underscores the foundation’s dedication to leveraging digital media to connect with a broader audience and amplify its mission.

Influencers and publishers

The provided package deal outlines a promotional strategy for Akhwar Foundation, leveraging nine popular Instagram blogs to increase the foundation’s visibility and engagement. The plan includes a total of 20 posts distributed across these influential accounts, each boasting significant follower counts ranging from 110,000 to 1.8 million. Notable accounts involved include Diva Magazine, Hello Pakistan, FHM Pakistan, People Magazine Pakistan, Samaa TV, Niche Lifestyle, Paparazzi, Tribunedit, and Startup Pakistan. Each blog will post content about Akhwar Foundation two to three times, ensuring widespread coverage and engagement. This comprehensive approach aims to utilize the high follower base and influence of these Instagram blogs to effectively promote the foundation’s initiatives and messages, with a total investment of 120,600 PKR.

Ad placements

A detailed media placement plan for Akhuwat MicroFinance, outlining specific digital and PR outreach strategies across custom websites and YouTube channels.
The plan lists prominent websites like BBC, Dawn, Samaa TV, and Geo TV, specifying that banner ads will be used on these platforms to increase visibility and engagement. Additionally, the strategy includes YouTube channel placements on popular channels such as Hasb e Haal, Khabardar with Aftab Iqbal, ARY News, and Samaa TV, ensuring widespread reach through video content.
This comprehensive approach leverages high-traffic digital platforms to effectively promote Akhuwat MicroFinance’s initiatives, targeting a broad audience through both visual and textual advertisements.