Dollar East Online Presence Enhancement

The Dollar East Video Promotion Plan is a comprehensive strategy aimed at enhancing the visibility and engagement of Dollar East through various digital channels. This media plan outlines a meticulously crafted approach to leverage digital platforms, custom YouTube placements, and social media to maximize reach and impact.
The plan includes detailed allocations for digital promotions, specifying the objectives, formats, and estimated metrics for each campaign. By targeting strategic digital portals and popular YouTube channels, the campaign aims to achieve significant engagement, measured through clicks, impressions, and reach.

Consideration objective

The Dollar East media plan is a targeted digital marketing strategy that focuses on increasing brand consideration through video advertisements on Facebook, Instagram, and YouTube.
The campaign includes 40-second and 15-second video ads placed on Facebook and Instagram newsfeeds, and skippable instream ads on YouTube.
With a combined media cost of 6,750 PKR, the campaign aims to achieve 675,000 views, leveraging a cost-per-view (CPV) model to maximize cost efficiency. The estimated reach for the campaign is over 4.6 million users, with impressions exceeding 9.2 million. This plan effectively utilizes high-engagement platforms and precise ad placements to enhance brand visibility and consumer interaction.