itel Media Campaign
The campaign is strategically divided into distinct phases to maximize reach, engagement, traffic, and remarketing efforts.
Below is a detailed overview of the launch phases and their corresponding budget allocations.
Pre-Heat Phase
Objective: Reach
The Pre-Heat Phase is the initial stage of the iTel product launch campaign, designed to create early awareness and generate buzz about the new products. This phase sets the foundation for subsequent engagement, traffic, and conversion efforts by building anticipation and interest among the target audience.
Expected Outcomes
- Increased Awareness: Achieve high visibility among the target audience, ensuring that a significant portion is aware of the upcoming launch.
- Generated Buzz: Create a sense of excitement and anticipation that encourages word-of-mouth promotion and social media sharing.
- Early Engagement: Start building a connection with potential customers, preparing them for deeper engagement in the next phases.
Launch Phase Overview
Objective: Engagement
The Launch Phase is the pivotal stage of the iTel product launch campaign, focused on actively engaging the target audience and deepening their connection with the brand and its new products. This phase builds on the curiosity and awareness generated during the Pre-Heat Phase by providing detailed information and interactive opportunities, encouraging potential customers to interact with the brand.
Expected Outcomes
- Deepened Engagement: Achieve higher levels of interaction and involvement from the target audience, creating a strong connection with the brand.
- Increased Product Knowledge: Ensure the audience understands the product’s features and benefits, facilitating informed purchase decisions.
- Enhanced Brand Perception: Position iTel as an innovative and customer-focused brand through positive reviews and widespread media coverage.
- Lead Generation: Collect valuable customer data and leads through interactive campaigns and events, setting the stage for conversion in the next phase.
Open Sale Phase Overview
Objective: Traffic
The Open Sale Phase is the crucial stage of the iTel product launch campaign where the primary goal is to drive traffic to sales channels and convert interest generated in previous phases into actual purchases. This phase focuses on capitalizing on the engagement and excitement built during the Pre-Heat and Launch Phases, turning potential customers into buyers.
Expected Outcomes
- Increased Sales Traffic: Drive a significant amount of traffic to the designated sales channels, both online and offline.
- Higher Conversion Rates: Convert a substantial portion of the engaged audience into paying customers through targeted and retargeted efforts.
- Boosted Sales Revenue: Achieve strong initial sales figures for the new iTel products, contributing to overall revenue goals.
- Customer Acquisition: Expand the customer base by converting interest and engagement into actual product purchases.
Sustain Phase Overview
Objective: Remarketing
The Sustain Phase is the final stage of the iTel product launch campaign, designed to maintain momentum and ensure long-term success beyond the initial launch period. This phase focuses on remarketing efforts to retain customer interest, encourage repeat purchases, and strengthen brand loyalty.
Expected Outcomes
- Sustained Customer Interest: Keep customers engaged with the brand, ensuring that the interest generated during the launch continues over time.
- Increased Customer Loyalty: Build a loyal customer base that is more likely to make repeat purchases and advocate for the brand.
- Enhanced Customer Experience: Improve customer satisfaction through continuous feedback and tailored communication.
- Steady Sales Revenue: Maintain a steady stream of sales post-launch, contributing to long-term revenue goals.
Budget Summary for iTel Pakistan
This budget summary details the planned expenditure for the iTel product launch, segmented by product and campaign phases. The allocations are designed to achieve specific objectives at each phase of the campaign.
Media Plan
Here’s a detailed breakdown:
Pre Heat Phase
The Pre-Heat phase of the marketing campaign is designed to build reach and awareness for the product through targeted advertising on YouTube and Meta platforms. Allocating a combined budget of $8,420, this phase aims to engage males and females aged 20-45, with a particular focus on tech enthusiasts, luxury shoppers, and brand followers.
The advertising strategy includes the use of bumper ads and video ads on YouTube, as well as video ads on Meta. The creative content features 6-second and 15-second videos with a “Coming Soon” call to action, directing viewers to a countdown landing page.
Over the course of one week, the campaign is projected to achieve 18,947,600 video views, 17,381,896 impressions, and 8,511 clicks, at a total cost of $7,715. This phase is critical for generating anticipation and initial interest in the product, setting the stage for the subsequent launch phase.
Launch Phase
The Launch phase of the marketing campaign is focused on driving engagement across multiple platforms, including YouTube, Meta, TikTok, and SnapChat, with a total budget of $11,580. This phase targets luxury shoppers, tech lovers, and brand followers, as well as individuals who engaged with the Pre-Heat phase.
The advertising strategy employs a variety of ad formats such as bumper ads, non-skippable ads, thruplay reels, stories, and feed ads, featuring 6-second and 15-second videos. The call to action includes “Visit Dealer” and “Learn More,” directing traffic to the product and website product pages. Spanning one week, the estimated metrics for this phase include 1,243,180 video views, 17,299,203 impressions, and 14,964 clicks, with a total expenditure of $8,404.
This phase is crucial for deepening audience engagement and driving potential customers to explore the product further, building on the momentum generated during the Pre-Heat phase.
Open Sale Phase
The Open Sale phase of the marketing campaign is designed to drive traffic and conversions through targeted advertising on Meta, Google Display Network, and Paid Search, with a total budget allocation of $13,500. This phase specifically targets in-market audiences for mobile devices, mobile phone shoppers, and individuals who interacted with previous campaign phases.
The advertising strategy includes feeds and story ads on Meta, display banners on Google Display Network, and responsive search ads through Paid Search, utilizing a mix of HTML5, image, and text ad formats. The call to action prominently features “Buy Now,” directing users to the website product page.
Over a four-week duration, the campaign is expected to achieve 2,564,450 impressions, 60,109 clicks, and substantial engagement, at a total cost of $10,478.
This phase is pivotal in converting interested audiences into buyers by providing compelling reasons to purchase and easy access to the product, thereby maximizing sales and return on investment.
Remarketing Phase
The Remarketing phase of the marketing campaign focuses on re-engaging individuals who interacted with the product during previous phases, with a total budget of $5,790.
This phase leverages Meta and Google Display Network platforms to deliver highly targeted ads to an audience already familiar with the product. The advertising strategy includes feed ads and product image ads on Meta, along with display banners on Google Display Network, utilizing image and HTML5 formats. The creative content features calls to action such as “Get Offers (If Available)” and “Buy Now,” directing users to the website offer or product pages. Spanning six weeks, this phase aims to convert interest into sales by reminding potential customers of the product’s value and encouraging final purchase decisions.
The estimated metrics include 970,268 impressions and 17,949 clicks, at a total cost of $5,073. This phase is essential for maximizing the campaign’s effectiveness by ensuring that previously engaged users are given multiple opportunities to complete their purchase, thereby enhancing overall conversion rates and campaign ROI.
This strategic budget allocation across different phases ensures that iTel’s product launch in Pakistan is both comprehensive and effective. Each phase is tailored to meet specific marketing objectives, ensuring a robust and impactful market entry for the new product lineup.