Superior College Enrollment Campaign

The admissions campaign for Superior Group of Colleges is designed to increase awareness and consideration among prospective students in Punjab, Pakistan. Targeting individuals aged 15 to 40, the campaign leverages major digital platforms such as Google Display Network, Facebook, and YouTube to reach a broad audience.

Consideration objective

The objective of the Superior Group of Colleges admissions campaign is to drive significant consideration and interest among potential students by achieving 38,333 clicks and reaching approximately 1,991,111 individuals. The campaign aims to generate 2,986,667 impressions across major digital platforms with a total media budget of $6,300. Specifically, the campaign targets generating 10,000 clicks and 833,333 impressions on both Google Display Network and Facebook, each with a cost of $1,500. Additionally, it aims to secure 18,333 clicks and 1,320,000 impressions on YouTube with a budget of $3,300. Through these targeted efforts, the campaign seeks to maximize engagement and visibility, encouraging more students to consider enrolling at Superior Group of Colleges.

Age, interest & location

The campaign focuses on individuals aged 15 to 40 who have interests in scholarships, study opportunities, universities, undergraduate degrees, and various aspects of higher education. It specifically targets high school students, high school leavers, and parents of teenagers and young adults.

Key locations for the campaign include major cities and regions such as Allahabad, Nowshera, Peshawar, Bahawalpur, Faisalabad, Gujranwala, Kasur, Khudian, Kot Addu, Lahore, Mandi Bahauddin, Pattoki, Rawalpindi, Sahiwal, and Islamabad.

The ads include responsive display banners and skippable instream video ads, aiming to maximize engagement and visibility, ultimately encouraging more students to consider enrolling at Superior Group of Colleges.